Many deals sound too good to be true – generally because they are. Most zero percent truck finance offers certainly fall into that category. They are definitely a good marketing strategy – because they increase inquiry rates at dealerships – but they are seldom a good deal for customers.
Zero percent finance is actually a form of ‘sub-vented finance’ – where the interest is actually paid indirectly to the financier. In practise, how this works is the dealer pays the interest to the financier from the profit out of the sale of the new truck. This is why, when a purchase is completed using a zero percent offer, there is little room, if any, to negotiate on the price of the vehicle.
When choosing finance it is essential to look at the overall deal rather than do what the marketers want – which is to see you focus exclusively on the zero.